Reuben Bijl

Managing Director

Back in 2008, Reuben founded Smudge with business partner Toby Vincent. Together they blazed a trail through the early days of the App Store, developing over 50 iPhone apps that racked up millions of downloads.

As the driver behind Smudge's business strategy, Reuben is known for his ability to turn a client's vision into an even better reality. Much of that success can be attributed to his technical knowledge, clear understanding of business process, and strong perspective on design and usability.